REEBOK CLASSIC: Alter the Icons

CLIENT  |  CONTENT |  RELEASE                        

Reebok / M&C SAATCHI   |  International Commercial Series  |  2019

OVERVIEW

ATL - based production for Reebok’s “Alter the Icons” series gives us a look into the lives of several self made artists, producers and creators around the world who embody the Reebok ethos: originality, authenticity and determination. The full series artists in the UK, Atlanta and New York as a part of Reebok’s rebranding of their classic line.

TEAM

Commissioned by Reebok /  M&C SAATCHI, Contracted by RiTE Media. ATL-side producing by Ryan Monolopolus, Carlos Velasco, Hamid Thompson. Atlanta-side EP Sam Green. Video director: Jesse Heath.

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